Welcome to The Länd

We can reinvent anything – even ourselves.

Baden-Württemberg
is THE LÄND.

Always in action: THE LÄND.

THE LÄND salutes the state capital. The highlight of the guerrilla promotion was our transformation of Breuninger’s facade in Stuttgart with a giant ‘HÄLLO’.

Sharing is CARING

We are all THE LÄND. And we’ll be sharing the most creative posts with our FÄNs and followers in our new “Sharing is CARING” content format.

4 Questions – 4 ANSWERS

THE LÄND in ENGLAND: At the beginning of November the Minister-President opened the first “new look” foreign office. In the metropolis of London.

4 Questions – 4 ANSWERS

THE LÄND in DUBAI. THE LÄND is welcoming an international public to the Baden-Württemberg Pavilion at EXPO Dubai 2020.

The FÄN shop ON TOUR

The launch of THE LÄND.

It’s show time for THE LÄND.

Everybody’s talking about: THE LÄND. Even before the big reveal the campaign amazed the entire state with installations, posters and promotions.

Making Of THE LÄND.

THE LÄND salutes the state capital. The highlight of the guerrilla promotion was our transformation of Stuttgart Breuninger’s facade with a giant ‘HÄLLO’.

The Social Media TAKEOVER

We surprised the followers on our social media channels with a mysterious takeover that was then revealed post by post by THE LÄND.

FÄN of
THE LÄND?

ENTER THE FÄNSHOP
Example TEST

Goodbye from the HÄLLO Tour!

THE LÄND toured through the state with the mobile pop-up store for almost 3 months. 9 cities, thousands of visitors and countless FÄN articles distributed.
In other words: a complete success!

To the review