Welcome to The Länd

We can reinvent anything – even ourselves.

Baden-Württemberg
is THE LÄND.

Always in action: THE LÄND.

THE LÄND salutes the state capital. The highlight of the guerrilla promotion was our transformation of Breuninger’s façade in Stuttgart with a giant ‘HÄLLO’.

The launch of THE LÄND.

FÄN of THE LÄND? Then show it with the THE LÄND collection. Available from the mobile container shop.

It’s show time for THE LÄND.

Everybody’s talking about: THE LÄND. Even before the big reveal the campaign amazed the entire state with installations, posters and promotions.

Making Of THE LÄND.

THE LÄND salutes the state capital. The highlight of the guerrilla promotion was our transformation of Stuttgart Breuninger’s facade with a giant ‘HÄLLO’.

THE LÄND in DUBAI. THE LÄND is welcoming an international public to the Baden-Württemberg Pavilion at EXPO Dubai 2020.

The Social Media TAKEOVER

We surprised the followers on our social media channels with a mysterious takeover that was then revealed post by post by THE LÄND.

FÄN of
THE LÄND?

ENTER THE FÄNSHOP
Example TEST

Or come visit our pop-up store!

Come and say hello at our mobile container store on its travels through THE LÄND. All dates, locations and promotions at the click of a mouse.

Tour dates