Welcome to The Länd

We can reinvent anything – even ourselves.


Always in action: THE LÄND.

For those who want to be even more amazed, here we show the biggest highlights of our campaign.

We love THE LÄND.

On the jubilee marking the state’s 70th anniversary, we asked you: “Why celebrate “THE LÄND”?”

Follow our LÄNDfluencers.

Sharing is caring

We are all THE LÄND. And we’ll be sharing the most creative posts with our FÄNs and followers in our new “Sharing is CARING” content format.

4 Questions – 4 ANSWERS

THE LÄND in ENGLAND: At the beginning of November the Minister-President opened the first “new look” foreign office. In the metropolis of London.

4 Questions – 4 ANSWERS

THE LÄND in DUBAI. THE LÄND is welcoming an international public to the Baden-Württemberg Pavilion at EXPO Dubai 2020.

The FÄN shop ON TOUR

The launch of THE LÄND.

It’s show time for THE LÄND.

Everybody’s talking about: THE LÄND. Even before the big reveal the campaign amazed the entire state with installations, posters and promotions.

Making Of THE LÄND.

THE LÄND salutes the state capital. The highlight of the guerilla promotion was our transformation of Stuttgart Breuninger’s facade with a giant ‘HÄLLO’.

The Social Media TAKEOVER

We surprised the followers on our social media channels with a mysterious takeover that was then revealed post by post by THE LÄND.


Die TÄSCH aus unserem Online-Shop EN

THE LÄND is full of highlights – order a few of them here. Discover our range of products.

Enter the Fänshop