Discover THE LÄND

A man in swimming trunks stands on a small hill and shouts into the distance with his arms outstretched.

Baden-Württemberg reconciles apparent opposites.

Excellent job prospects and picturesque rural landscapes. Tradition and innovation. Regional, family-run businesses and global market leaders. Cutting edge technology and the peace and quiet of untouched nature. Things that don’t really go together? Oh yes, they do! In THE LÄND.

THE LÄND for everyone.

The whole world is at home here in Baden-Württemberg. More than 190 nationalities. And what unites them? The place they have made their home: THE LÄND. So you’re not among them yet? Well, what are you waiting for?

Our cultural diversity is also reflected in other areas. Such as our seven designated UNESCO World Heritage sites. Ironically, the one that was intended to set limits to our cosmopolitan aspirations is now only to be found underground – the Limes Roman boundary wall. Just shows: even the Roman Empire was no match for our internationality!

Over 190 nationalities. 11 million people.

Live in THE LÄND
A man jumps head first into a river. In the background, two women sit on a paddle board.
Two women are sitting on a couch and kissing. Both are holding a beer bottle.
An older man and an older woman are sitting on deck chairs in swimming costumes. Both are holding a cocktail. The man is smoking a cigar.

Inventing is in our genes

Baden-Württemberg is the land of tinkerers, makers, developers and inventors. Both privately and professionally. Nowhere else is there so much creativity, inventiveness, patenting and implementation in so many different sectors. You’ve got an idea yourself? Then what are you waiting for? Here’s a direct link to the patent registration system. Our success speaks for itself: every year, THE LÄND exports goods worth over 200 billion Euros. And who is behind this success? Numerous large and world-famous companies – and more than 300 “hidden champions”. From producers of fortune cookies in Gondelsheim to specialist manufacturers of computer ventilators in Mulfingen.

We love what we do.

Whether that’s in a family business, with a hidden champion or for a global player. People who work in THE LÄND have fun doing so. And those who do not do so yet, have good prospects. The best possible proof of this is that in German rankings, our unemployment rate is the second lowest in Germany at 4.2% – and even youth unemployment here is second lowest at just 3.1%. Have we convinced you? Then why not send your application directly to one of the best employers in THE LÄND?

We’re always going to be thirsty for knowledge.

Nowhere else is so much invested in research and development as in Baden-Württemberg – 5.6% of our gross domestic product. That’s not just a huge sum, it’s unique in the world. And the logical consequence is that THE LÄND is a top producer of huge numbers of innovative inventions.

So you have a dream job in mind? No problem.

THE LÄND makes dreams come true. Yours too. And especially when it comes to the profession of your dreams. Because there is hardly an apprenticeship, degree course or job you will not be able to find somewhere in Baden-Württemberg. Where else can you choose between being a Zeppelin pilot, a Porsche works racing driver, a panda-masked rapper or an astronaut? But maybe you have already found your dream job and you just need the right employer? In this case, too, THE LÄND is the right place to be. Here you’ll find a selection of the largest companies.

A good start for your start-up.

There is still room for your ideas here! We could give you many good reasons why Baden-Württemberg is the right place to start your business. But we think that our award-winning founders can tell their success stories better.

Roboterhand der Firma Vincentsystems in Nahaufnahme.
Ein Imker arbeitet an einem Bienenkasten.
Eine Person spielt Klavier und nimmt das Gespielte gleichzeitig mit der piano2note app auf
storz-bickel einstiegsbild
Ein Mann arbeitet an einem industriellen Fertigungsroboter.
Drei Männer stehen vor einer Kletterwand und schauen einem Mann beim klettern zu.


If there is one thing we are really good at in THE LÄND, it’s that we enjoy. We enjoy the nature around us, we enjoy convivial company, we enjoy delicious wine – we basically savour every moment to the full. And after all, we live surrounded by the perfect conditions to do so.

A man jumps head first into a river. In the background, two women sit on a paddle board.
A woman is sitting on a picnic blanket under a tree in nature. She is reading a book and in front of her is an open laptop.